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New Zealand— NZ

E-commerce in New Zealand — browse 4.5K records

Browse 4,530 e-commerce in New Zealand — registry-sourced from Companies Office, scoped to NACE 4791. Each record carries up to 500 firmographic attributes — from NZBN and registered address to revenue, headcount and corporate group structure. The largest by revenue are GENERAL DISTRIBUTORS LIMITED ($4.9B), NEW ZEALAND WINE CELLARS LIMITED ($4.5B) and WAREHOUSE STATIONERY LIMITED ($2.1B).

4.5K
E-commerce
1
NACE codes
475
Group-linked records

Top companies

Largest e-commerce in New Zealand (2026)

The largest e-commerce in New Zealand by revenue are GENERAL DISTRIBUTORS LIMITED ($4.9B), NEW ZEALAND WINE CELLARS LIMITED ($4.5B) and WAREHOUSE STATIONERY LIMITED ($2.1B). The directory below ranks them — sort any column, or filter by sub-sector, company size and region.

Last updated June 2026.

Get the full database

Every New Zealand e-commerce record with all attributes, by API, bulk export or CRM enrichment.

Showing 25 of 4,530 New Zealand e-commerce· click a column to sort, or a company for its full record

Retail sale via mail order houses or via Internet201,522$4.9B
Retail sale via mail order houses or via Internet25$4.5B
Retail sale via mail order houses or via Internet11$2.1B
Retail sale via mail order houses or via Internet60$922M
Retail sale via mail order houses or via Internet794$831M
Retail sale via mail order houses or via Internet25$773M
Retail sale via mail order houses or via Internet3,200$641M
Retail sale via mail order houses or via Internet172$596M
Retail sale via mail order houses or via Internet1,073$496M
Retail sale via mail order houses or via Internet51$467M
Retail sale via mail order houses or via Internet1,163$335M
Retail sale via mail order houses or via Internet415$257M
Retail sale via mail order houses or via Internet172$250M
Retail sale via mail order houses or via Internet327$180M
Retail sale via mail order houses or via Internet521$175M
Retail sale via mail order houses or via Internet160$166M
Retail sale via mail order houses or via Internet25$165M
Retail sale via mail order houses or via Internet50$126M
Retail sale via mail order houses or via Internet840$105M
Retail sale via mail order houses or via Internet294$98M
Retail sale via mail order houses or via Internet24$96M
Retail sale via mail order houses or via Internet379$83M
Retail sale via mail order houses or via Internet200$80M
Retail sale via mail order houses or via Internet20$77M
Retail sale via mail order houses or via Internet77$77M

This is a sample. The full database holds 4,530 New Zealand e-commerce, each with every attribute in the dictionary below.

Database overview

E-commerce in New Zealand — database overview

Distributions across all 4,530 e-commerce in New Zealand — registry-sourced from Companies Office and refreshed daily.

Company size (by employee band)

  • 1–9
    89%
  • 10–49
    8%
  • 50–199
    2%
  • 200–999
    1%
  • 1,000+
    0%

Sub-sector breakdown (NACE)

  • Retail sale via mail order houses or via Internet100%

Regional distribution

  • Auckland
    56%
  • Canterbury
    11%
  • Wellington
    8%
  • Waikato
    7%
  • Bay of Plenty
    5%
  • Otago
    3%
  • Other
    10%

Revenue (USD)

  • Less than $100K
    37%
  • $100K – $1M
    56%
  • $1M – $10M
    6%
  • $10M – $100M
    1%
  • $100M+
    0%
Get the full database

These distributions are computed from the full New Zealand e-commerce database, not the sample above.

Data coverage

What data is available on e-commerce in New Zealand

New Zealand business database

Firmographics

Legal name, registered address, NACE sub-sector, legal form, founding year and website. Every record is keyed to its NZBN — the stable Companies Office identifier that survives name changes and rebrands, making it the most reliable CRM deduplication key for New Zealand data.

Points of interest

Each company is geocoded to GPS coordinates covering its registered seat and operating locations across New Zealand, with a precision level on every point — useful for territory planning and proximity targeting.

Tax IDs

Records carry the NZBN and, where applicable, the VAT registration number, with a flag for when the two coincide. These are the cleanest match keys for enriching lists and cross-referencing against the national tax authority and your CRM.

Group structure

InfobelPRO resolves the corporate hierarchy — parent, subsidiaries and the size of the worldwide corporate family — so sales and compliance teams can see who controls an entity before engaging or onboarding it.

Financials

Annual revenue in local currency, EUR and USD, employee headcount and founding year, with multi-year history where filed. Figures are sourced from Companies Office filings and carry an Actual-or-Modeled reliability flag.

Data dictionary

Every attribute in the New Zealand e-commerce dataset

The full field catalogue behind each record. Contact data (email, phone, executives) is part of the licensed dataset but is never displayed on this page.

Identity

companyName
Registered legal name.
businessName
Trading / commercial name where it differs from the legal name.
tradeName
Additional registered trade name.
nationalID
NZBN — the official Companies Office company identifier.
nationalIDIsVat
Flag indicating whether the national ID doubles as the VAT number.

Location

addressStreet
Registered street address.
postCode
Postal code.
city
City / locality.
province
Region / province / county.
country
Country (ISO).
longitude / latitude
Geocoded coordinates of the location.
geoLevel
Precision level of the geocode.

Web

website
Primary corporate URL.
webDomain
Normalised root domain.
websiteStatusFlag
Live / dead / redirect status from the last crawl.
websiteCrawlDate
Date the website was last checked.

Activity

altInternationalCode01–06
Up to six NACE Rev. 2 activity codes plus labels.
internationalCode
US SIC code.
localCode
National activity code.
infobelCode
Proprietary Infobel activity code.

Size

employeesHere
Headcount at this location.
employeesTotal
Total headcount across the entity (with Actual / Modeled flag).

Financials

salesVolume
Annual revenue in local currency.
salesVolumeEuros
Annual revenue converted to EUR.
salesVolumeDollars
Annual revenue converted to USD — shown in the table.
currency
Reporting currency.
yearStarted
Year the company was founded.
financialHistory
Multi-year revenue history where filed.

Status & legal

statusCodeName
HQ, branch or single-location indicator.
legalStatusCodeDescription
Legal form (e.g. limited company / corporation).

Group structure

familyMembers
Number of entities in the worldwide corporate family.
subsidiaryIndicator
Whether the entity is a subsidiary.
parentLinkage
Link to the parent company.
domesticLinkage / globalLinkage
Domestic and global ownership links.
hierarchyCode
Position within the corporate hierarchy.

Source comparison

Companies Office vs InfobelPRO

Companies Office gives you legal registration data. InfobelPRO adds the commercial intelligence sales, marketing and compliance teams actually need.

AttributeCompanies OfficeFree official registryInfobelPRO
NZBNYesYes — on 99.9% of records
Legal name & registered addressYesYes
Company status (HQ / branch)YesYes — daily sync
NACE sub-sector classificationYesYes — up to 6 codes
Annual revenue (local / EUR / USD)Filings onlyYes — multi-currency
Employee countNoYes
Decision-maker contactsNoYes — licensed
Geocoded coordinatesNoYes
Corporate group structureFilings onlyYes — full hierarchy
API accessNoYes — REST API
Bulk export (CSV / JSON / Parquet)NoYes
Update frequencyPeriodic (filings)Daily sync

FAQ

Frequently asked questions

By the revenue shown in the directory above, the largest e-commerce in New Zealand include GENERAL DISTRIBUTORS LIMITED ($4.9B), NEW ZEALAND WINE CELLARS LIMITED ($4.5B) and WAREHOUSE STATIONERY LIMITED ($2.1B). Sort the Revenue column or filter by sub-sector, size and region to explore the full ranking.
InfobelPRO lists 4,530 e-commerce registered in New Zealand, classified under NACE 4791, sourced from Companies Office. The directory covers all registered entities in scope, not a sampled subset.
Auckland holds the largest share with 56% of New Zealand's e-commerce, followed by Canterbury (11%) and Wellington (8%). The region chart above shows the full distribution.
E-commerce in New Zealand are classified under NACE 4791 — 1 sub-sector code appears in this segment. Each record can carry up to six NACE Rev. 2 activity codes, plus a US SIC code and the national activity code.
Core firmographics come directly from Companies Office and are refreshed daily — new incorporations, address changes and status updates flow through within 24 hours of publication. Revenue and employee figures track annual report filings and carry an Actual-or-Modeled reliability flag.
Yes. InfobelPRO combines registry-sourced firmographics with licensed contact data, processed under GDPR Article 6(1)(f) — legitimate interest. Individual opt-outs are honoured and compliance documentation is available on request.

Need the full New Zealand e-commerce dataset?

API access, bulk export or CRM enrichment — 4,530 records with up to 500 attributes each.

Related directories

See all company directories in New Zealand, explore the full New Zealand business database In the US classification, related SIC codes include SIC 5961 — Catalog and Mail-Order Houses., or see how New Zealand fits into the wider Oceania business database.