Best B2B Data Providers for SMBs in 2025

Small and midsize businesses (SMBs) power global economies but face unique challenges when building data-driven growth strategies. Choosing the best B2B data providers for SMBs is essential for clean, compliant records that fuel outbound campaigns, enrich CRMs, and control costs. This guide provides a neutral comparison of today’s leading SaaS export tools and bulk dataset providers, helping SMBs identify which vendors align with their size, resources, and compliance needs.

SMB Data Market Landscape

SMBs represent more than 90% of businesses worldwide and generate most net new jobs in regions such as North America and Europe. In the U.S., small businesses employ nearly half of the private workforce, while in the EU, SMBs contribute over 50% of total economic value. Yet lean budgets, limited IT resources, and compliance obligations make data strategy more difficult for smaller organizations compared to enterprises.

Accurate B2B datasets are critical for levelling the playing field. U.S. SMBs must navigate CCPA while prioritizing ease of integration into platforms like Salesforce and HubSpot. European SMBs face stricter requirements under GDPR, emphasizing lawful sourcing and verifiable company records from official business registers. These regulatory and operational realities shape which providers are most practical for SMB teams.

How We Evaluated B2B Data Providers for SMBs

SMBs approach vendor selection differently than large enterprises. With leaner budgets and fewer technical resources, the best B2B data providers for SMBs must strike a balance between usability, coverage, and compliance. To reflect these realities, this guide applies six weighted factors informed by analyst research, vendor documentation, and feedback shared in SMB-focused communities and forums.

Key Evaluation Factors

In this framework, ease of use, flexibility, and compliance carry the most weight. SMBs consistently report that even the most comprehensive database is of little value if it is too complex to operate or introduces compliance risk.

Comparison of Leading B2B Data Providers for SMBs

The following table summarizes ten widely used B2B data providers across SaaS export tools and bulk dataset options. It highlights differences in coverage, format, refresh cadence, usability, and compliance. The goal is to give SMBs a structured view of trade-offs rather than to declare a single “best” provider.

B2B Data Vendor Deep Dive (Top 5)

InfobelPRO

At InfobelPRO, we take a different approach than most SMB-oriented SaaS tools. Instead of offering only list-building exports, we provide bulk datasets and API-driven enrichment covering more than 70 countries. Our business records are verified and structured with compliance in mind, which makes them especially valuable for SMBs operating internationally or navigating GDPR requirements. Bulk delivery also offers efficiency at scale, as the cost per record decreases compared to traditional seat-based subscriptions. Transparency is central to our model: every record is backed by verifiable data provenance to help reduce regulatory risk. While using bulk datasets may require additional configuration or CRM integration work, many SMBs find the long-term scalability and compliance readiness well worth the setup.

Apollo

Apollo has grown rapidly as an SMB-friendly option by combining a broad contact database with built-in sales engagement tools. Teams can build prospect lists, send outreach, and track engagement all in one platform, reducing the need for multiple point solutions. Its straightforward interface and integrations with CRMs like HubSpot and Salesforce make it approachable for lean teams without IT support. Many SMBs cite the platform’s speed to value as a key benefit, as campaigns can be launched quickly. The main drawback is data consistency: some users report duplicate or outdated records, particularly outside North America. For SMBs that prioritize affordability and ease of execution over perfect data accuracy, Apollo remains a strong contender.

Lusha

Lusha positions itself as a simple, predictable prospecting tool tailored to small sales and marketing teams. It offers credit-based pricing that lets SMBs start small and expand usage as their prospecting needs grow. The platform integrates easily with popular CRMs and marketing automation tools, lowering the barrier to adoption for non-technical users. Its strengths are accuracy and compliance in U.S. and EU records, making it appealing for teams that want a straightforward, trustworthy dataset. However, its smaller scale compared to peers like ZoomInfo or Apollo can be a limitation for companies targeting multiple regions. For SMBs that value compliance, reliability, and low-friction setup, Lusha is a practical choice.

ZoomInfo

ZoomInfo’s SMB tier adapts its enterprise-grade dataset for smaller businesses, offering access to firmographic data, contacts, and intent signals. Its frequent updates and breadth of integrations provide SMBs with tools typically used by larger companies, particularly for account-based marketing (ABM). Teams benefit from deeper insights into buyer intent, technographics, and organizational charts, which can sharpen targeting strategies. However, the entry-level packages are still priced above many peers, and contracts often require multi-year commitments, which can be challenging for small budgets. Some SMB users also note that navigating the platform’s full feature set involves a steeper learning curve. ZoomInfo’s SMB option is best suited for growth-stage teams with more advanced RevOps practices that can take full advantage of its depth.

Dun & Bradstreet (D&B)

Dun & Bradstreet is one of the most established names in business data, trusted for its comprehensive coverage and linkage of company hierarchies. Its offerings support a wide range of use cases, from prospecting to compliance workflows such as Know Your Business (KYB) checks. D&B’s global dataset is refreshed daily, making it reliable for regulated industries like finance, insurance, and supply chain. SMBs benefit from the same data foundation used by large enterprises, which can add credibility when working with partners or investors. The drawbacks are higher overall cost and onboarding complexity, which can make it less accessible for very small teams. For SMBs that prioritize compliance, risk management, and accuracy above all else, D&B remains a trusted, albeit premium, option.

How SMBs Can Choose the Right B2B Data Provider

Not all SMBs share the same priorities when it comes to B2B data. The best provider often depends on company size, available resources, and regulatory requirements. Below are common SMB scenarios and the vendor types that align most closely with each.

• SMB Owners

  Owners of very small or lean organizations often seek simplicity and predictability. SaaS tools such as Apollo or Lusha provide intuitive interfaces, flexible usage models, and quick time to value. These platforms let business leaders begin outreach without requiring IT staff or extensive onboarding.

• SMB Marketing Teams

  Marketing leads running outbound or account-based marketing (ABM) programs often need richer data on companies and decision-makers. Tools like ZoomInfo (SMB tier) or Clearbit deliver deeper insights, such as intent signals and firmographic enrichment, which improve targeting and campaign ROI. For teams integrating with HubSpot, Salesforce, or Marketo, these providers can extend the reach of existing workflows.

• SMB RevOps & CRM Managers

  Operations staff responsible for data quality, compliance, and CRM maintenance typically value reliability over speed. Bulk dataset providers such as InfobelPRO and Dun & Bradstreet supply verified, compliance-ready records that help reduce bounce rates and regulatory risk. While setup may require more effort, these solutions can reduce long-term costs tied to manual cleaning or invalid records.

• U.S. vs. EU SMBs

  Regional regulations also shape provider choice. U.S.-based SMBs often prioritize ease of integration and CCPA alignment, making SaaS exports more attractive. In contrast, European SMBs face stricter GDPR requirements and may favor providers such as Cognism or InfobelPRO, which emphasize lawful sourcing and access to official registers. For global SMBs, balancing cross-border compliance with dataset scalability becomes a key differentiator.

Frequently Asked Questions

• Which B2B data providers are most affordable for SMBs?
  SaaS tools such as Apollo, Lusha, and Adapt.io generally offer flexible entry points designed for smaller teams. They provide predictable usage models and fast setup, making them practical for lighter prospecting needs. Bulk dataset providers like InfobelPRO can deliver lower cost per record at scale, but they are usually better suited for SMBs planning sustained, high-volume usage.
• Do SMBs need GDPR-compliant data?
  Yes. Any SMB targeting European prospects must comply with GDPR, regardless of size. Providers such as Cognism and InfobelPRO highlight GDPR alignment, while U.S.-focused tools tend to prioritize CCPA compliance. Choosing a provider without clear compliance guarantees exposes businesses to unnecessary risk.
• What’s the difference between SaaS export tools and bulk datasets?
  SaaS export tools focus on usability and speed, allowing teams to build lists or run campaigns quickly with minimal setup. Bulk datasets emphasize scale, compliance, and breadth of coverage, but often require integration or configuration. The trade-off is convenience versus long-term scalability.
• How can SMBs measure ROI from a data provider?
  Common benchmarks include reduced email bounce rates, lower acquisition costs, and cleaner CRM records over time. SMBs also measure ROI through improved campaign targeting and higher conversion rates, both of which depend on reliable data quality.
• Which providers are best for global SMBs?
  For international reach, bulk dataset providers such as InfobelPRO and Dun & Bradstreet offer more comprehensive coverage across multiple regions. SaaS tools may focus heavily on the U.S. or EU, which can limit their usefulness for global operations.

Resources & Links

• California Consumer Privacy Act (CCPA) – Official Portal
• General Data Protection Regulation (GDPR) – European Commission
• NAICS & Industry Code Lookup – U.S. Census Bureau
• InfobelPRO Dataset & API Documentation
• Dun & Bradstreet Business Directory
  
  

These resources give SMB leaders quick access to regulatory frameworks, classification tools, and vendor documentation to support data-driven decisions.