NAICS Code 5418: Advertising, Public Relations, and Related Services
The NAICS code for Advertising, Public Relations, and Related Services is 5418.
Advertising, Public Relations, and Related Services establishments create and place advertising campaigns, manage brand public relations, produce media content, and conduct market research for corporate and institutional clients. The shift to digital advertising has transformed agency business models and created entirely new performance marketing disciplines.
Advertising, Public Relations, and Related Services falls under the NAICS code for NAICS 541 — Professional, Scientific, and Technical Services, a subsector of Professional, Scientific, and Technical Services.
63,457
Total US Entities
8
NAICS Industries
5418
NAICS Code
Classification
NAICS Industries (5-digit)
| NAICS Code | Industry Title | US Entities |
|---|---|---|
| 54181 | NAICS 54181 — Advertising Agencies | 25,000 |
| 54182 | NAICS 54182 — Public Relations Agencies | 10,000 |
| 54183 | NAICS 54183 — Media Buying Agencies | 5,000 |
| 54184 | NAICS 54184 — Media Representatives | 3,000 |
| 54185 | NAICS 54185 — Indoor and Outdoor Display Advertising | 5,000 |
| 54186 | NAICS 54186 — Direct Mail Advertising | 3,000 |
| 54187 | NAICS 54187 — Advertising Material Distribution Services | 2,000 |
| 54189 | NAICS 54189 — Other Services Related to Advertising | 10,457 |
NAICS 2022
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Working with legacy records? convert a NAICS code to SIC using the mapping table — NAICS 2022 at the five-digit industry level paired with SIC 1987 four-digit industries, with coverage gaps stated.