NAICS Code 4613: Direct Selling Establishments
The NAICS code for Direct Selling Establishments is 4613.
Direct Selling Establishments market products directly to consumers through independent sales representatives who sell door-to-door, in home demonstrations, or through network marketing structures. Nutrition, cosmetics, and household goods are the dominant product categories in this channel.
Direct Selling Establishments falls under the NAICS code for NAICS 461 — Nonstore Retailers, a subsector of Retail Trade.
60,412
Total US Entities
2
NAICS Industries
4613
NAICS Code
Classification
NAICS Industries (5-digit)
| NAICS Code | Industry Title | US Entities |
|---|---|---|
| 46131 | NAICS 46131 — Fuel Dealers | 10,000 |
| 46139 | NAICS 46139 — Other Direct Selling Establishments | 50,412 |
NAICS 2022
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Other Industry Groups in Nonstore Retailers
Working with legacy records? convert a NAICS code to SIC using the mapping table — NAICS 2022 at the five-digit industry level paired with SIC 1987 four-digit industries, with coverage gaps stated.