CRM Data Enrichment

CRM data enrichment is the process of enhancing your customer relationship management (CRM) system with additional, accurate, and up-to-date firmographic data. This data can include company size, revenue, industry, contact details, and other critical attributes that help improve lead segmentation, targeting, and personalization of marketing and sales efforts.

CRM data enrichment ensures that your teams are working with the most accurate and complete information. It helps reduce bounce rates, improve segmentation, and personalize outreach, leading to higher engagement rates. By having a unified and enriched view of customer records, your teams can engage with the right leads, close more deals, and boost ROI.

CRM data can be enriched with a variety of firmographic and technographic attributes, such as company name, industry classification (NACE/SIC codes), revenue, employee count, company size, location, website domain, and even social media profiles. Enrichment tools can also provide information about recent business activities or hiring trends to give more context for personalized engagement.

CRM data enrichment is key to effective Account-Based Marketing (ABM). It helps you identify and target high-value accounts with precision by adding critical firmographic data to your CRM.
By linking parent companies to subsidiaries, aligning accounts to your Ideal Customer Profile (ICP), and having up-to-date, comprehensive information, your ABM strategies become more accurate, efficient, and impactful.

InfobelPro uses a comprehensive global database that covers over 360 million companies across 220+ countries. Our data is verified and regularly updated to ensure its accuracy and relevance. With robust matching algorithms, we make sure that every piece of data you enrich your CRM with is not only complete but also reliable, ensuring better targeting and fewer wasted efforts.